企業(yè)網站的建立推廣雖然在現在已不是很新鮮．但是真正成功的企業(yè)網站還是屈指可數的，所以如何設計一個實用又有特色的企業(yè)網站充滿了挑戰(zhàn)。因為曾經策劃設計過一些企業(yè)的網站、所以對于企業(yè)網站設計有一些自己看法，希望能和同行各界設計師共同探討這個話題。
Enterprise site set up promotion although in has now is not very fresh. But the real successful enterprise web site or numbered, so how to design a practical and distinctive enterprise web site is full of challenges. Because once was planning design some enterprise web sites, so for the enterprise web design have its own view, the hope can and colleague the from all walks of life to explore this topic designer.

企業(yè)網站設計的過程，包括確定設計目的、擬定設計綱要、設計工作的進行、測試完善設計作品4個步驟。
Enterprise web design process, including determine the design purpose, for design of design work outline, and test the design perfect work 4 steps.

作為一個統(tǒng)籌規(guī)劃的網站設計師，首先擬定網站設計的策略是非常重要的工作，企業(yè)網站設計師的工作不單單是負責網頁的設計。更重要的是首先要了解委托設計客戶的想法，以及市場場行銷人員的策略；另外網絡數據庫編程人員的能力在一定程度上也應該有事先的了解準備、一個好的網站設計師必須把每個環(huán)節(jié)和每個相關人員的問題都連接起來。
As a web designer to plan as a whole, the first web design strategy worked is very important work, enterprise web designer work is not only responsible for the design of the web page. More important is the first step to know the idea of design by the customer, and the market marketing personnel's strategy games; Another network database programming personnel's ability in part should have prior understanding of preparation, a good web designers must take each link and each relevant personnel of problems are connected up.

在設計一個企業(yè)網站前，了解設計的目的是一項非常重要的問題。網站設計師必須分析企業(yè)網站成立的目的，所以必須先了解客戶要放在網站的產品，客戶想要在網站上放置的信息，或是客戶所要宣傳的內容等，在清楚地了解各項相關信息后，才能展開網站的設計規(guī)劃。
In the design of a enterprise web site before, understand the purpose of design is a very important problem. Web designers must analysis enterprise web site was established to, so you must get to know the customers will on the website products, customers want to put on the web site of the information, or to the content of the customer propaganda and so on, the related information clearly understand after, can launch website design planning.

在了解許許多多所要規(guī)劃、設計網站的基本資料后，網站設計師開始要根據客戶提出的預算，完成設計的期限等擬定設計內容，而客戶預算和設計期限等都應該是設計師要考慮的外部因素，至于網站要擺放的圖案、字體、色彩等與設計有關的綱要，則是屬于設計師要考慮的SEO內在因素。
In the know many, many have to planning, design website information, web designers began to put forward according to the customer's budget, complete the design period for design content, and customers budget and design period should be the designer to consider external factors, as for website want to put a design, font, color and design of the outline, it is to belong to the designer to consider the internal factors.

設計目的是著重在種種與網站相關的信息規(guī)劃。至于設計綱要就是側重在各種設計可運用的界面的規(guī)劃。在完成前兩個步驟后應該進行的步驟是設計計藍圖、這是至關重要的一步，所以必須和市場人員、編程人員一起討論擬定。
The design purpose is concentrating on the various and website relevant information planning. As for the design program is focused on the design of the interface can be applied to the plan. Before completing the previous two steps of steps should is to design project, this is the blueprint crucial step, so must and market staff, programming staff worked together to discuss.

一個邏輯合理、條理清晰的前期菜單類和文案策劃是一個好網站的首要條件，也就是說在擬定好所有資料后，應該進行編排，哪一些是主菜單欄目，客戶在打開首頁馬就可以根據此欄目瀏覽找尋相關信息，而哪一些是次菜單欄目、可依次放在下個頁面。即使在資料信息相當豐富的情況下，客戶也決不會在瀏覽過程中迷失方向，不清楚自己目前所處的位置，不知道自己應該往哪里繼續(xù)瀏覽。因為一旦發(fā)生這種情況，整個網站就陷入混沌狀態(tài)，難以讓客戶繼續(xù)瀏覽及再次光臨。純粹從設計角度出發(fā)，一名優(yōu)秀的網站設計師，首先必須是一名憂秀的平面設計師。其實，雖然整個網站是錯綜復雜的，但是創(chuàng)作前期我們應該把每一個頁面完當成 一個靜態(tài)的平面設計，從整體策劃出發(fā)設計首頁以及依次各次頁的靜態(tài)平面效果、如同平面作業(yè)程序，設計起碼三套方案與客戶一同決定好最后使用的構圖，然后再展開進一步的設計，那么這時候網站設計師還應該具備多媒體動畫設計思維，將網站首頁設計成一個有趣的動畫，是吸引瀏覽者的一種很好的方法。現在，許多著名公司的首頁都以這種形式出現。
A logic, a clear and organized planning of the menu and copywriter is a good website first conditions, that is drawn up in all the information and should be sequence, which is the main menu column, the customers in the open front page can be according to this column horse browse for relevant information, which is time and some programs, can in turn on the menu next page. Even in material information quite rich cases, customers and never will browse through the process lost, not clear his current position, don't know where he should continue to browse. Because when this happened, the site is in a state of chaos, difficult to let the customer to continue browsing and come again. Pure from the design Angle, a good web designer, must first is a sorrow in the show as a graphic designer. In fact, although the whole web site is complex, but the creation we should put every page over as a static graphic design, from the overall planning and design of home page in the static page every plane effect, as the plane working procedures, design at least three sets of project together with the customer decided the composition of the last use, and then spread further design, so this time should also be web designer with multimedia animation design thinking, will your home page design into an interesting animation, it is to attract the visitor's a kind of very good method. Now, many famous companies of the home page, in this form.

之所以多媒體宣傳資料將越來越廣泛地取代印刷制品，除了普遍認為的節(jié)約能源之外，更為重要的是多媒體作品形成與讀者之間互動的交流，雖然在技術上為設計師增添了難度．但是從成果作品來說，因為多媒體的介入，賦予了設計更靈話生動的表現意識，所以多媒體作品的優(yōu)越性與日俱增。比方說，原始的企業(yè)公司介紹運用印刷手段展現給讀者的是文字敘述、圖片介紹，充其量加上一些印刷特效以增加讀者的興趣。而當這段內容成為網站上的信息時、表現方法出現驚人的吸引力、她可以將圖片資料做成動畫背景、將文字資料加入配音，將圖片內在信息做成超鏈接當讀者希望了解更深人的信息時，點擊圖片就會出現信息資料、還有當讀者對企業(yè)有更多疑問時馬上可以通過網絡進行信息反饋等等。類似于這些都是一個優(yōu)秀的網站設計師必須在設計過程中合理運用的功能。上述種種都是從企業(yè)網站吸引顧客，提高企業(yè)形象的角度出發(fā)，即建立一個有特色的網站。
The multimedia information will more and more widely replace printing products, in addition to popular belief that the energy saving besides, more important is the formation and readers of multimedia works the interaction between communication, though technically for designers added difficulty. But from the results for work, because the multimedia intervention, which gives the design more words vivid performance consciousness spirit, so the superiority of multimedia works is growing. For example, the original enterprise company introduction use means printing to its readers is writing, the picture is introduced, and some special effects at best printing to increase the reader's interest. And when this paragraph of information on the web site content becomes when the ways of expression, appear remarkable attraction, she can make background image information, will text information animation to dub, pictures will be making information within link when readers want to know more information when people, click on the picture to appear information material, and when the reader to enterprise have more questions can be through the network to carry on the right information feedback, and so on. Similar to these are a good web designers must in the design process of the use of reasonable function. All of this is from the enterprise website and attract customers and improve the corporate image Angle, namely, to establish a unique websites.

所以另外一點關于網站的“實用性”應該理解，所謂網站實用其實應該指的是網站速度快捷 能在盡可能短的時間內把企業(yè)介紹給顧客，而顧客也能方便快速的獲取自己需要的信息，所以對企業(yè)網站設計師而言，在設計過程中，除了要盡力使企業(yè)的網站多姿多彩，充滿吸引力外，同時也應該考慮所設計的圖片以及動畫的大小決定了網絡的傳輸速度。
So another point about the web site "practical" should understand, the so-called web practical in fact should refer to the web site quick speed can in the shortest possible time to enterprise introduced to customers, and who can also facilitate rapid access to information, so for enterprise web designer speaking, in the design process, in addition to try to make the enterprise website colorful and attractive outside, also should consider to design and the size of the images of the animation to the network transmission speed.

綜上所述，真正能夠在茫茫的網站世界中脫穎而出的應該是在保證一定傳輸速度的前提下，應該賦予網站獨特美觀的設計風格。使讀者在愉悅的環(huán)境中輕松自如的瀏覽。當然，宣傳也是企業(yè)網站成功的不可缺少的。
To sum up, the real can in the boundless website stand out from the rest of the world should be in the guarantee of transmission speed, under the premise of should give website unique artistic design style. Make the reader in the pleasant environment easily browse. And, of course, is the enterprise website successful propaganda the indispensable.
本文發(fā)布于北京網站建設公司尚品中國http://www.cainuancn.cn/