互聯(lián)網(wǎng)將進(jìn)入一個(gè)嶄新的階段，信息化的發(fā)展帶動(dòng)其它產(chǎn)業(yè)的發(fā)展，各行業(yè)都將與它進(jìn)行更深入的融合和滲透。越來(lái)越多的企新的世紀(jì)，企業(yè)已開(kāi)始從對(duì)互聯(lián)網(wǎng)的認(rèn)知階段進(jìn)入到認(rèn)同和行動(dòng)階段。中小企業(yè)如何建網(wǎng)站?又該怎么建網(wǎng)站?
The Internet will be entering a new phase, of the development of informationization drive other industry development, various industries will be and it further fusion and penetration. More and more enterprises in the new century, the enterprise has started to the Internet from the cognitive stage into identity and action phase. Small and medium-sized enterprise how to build web site? How do you build web site?
企業(yè)的主頁(yè)是企業(yè)在Internet上展示形象的門(mén)戶，是企業(yè)開(kāi)展電子交易的基地，是企業(yè)網(wǎng)上的"家"， 設(shè)計(jì)制作一個(gè)優(yōu)秀的網(wǎng)站是建站的企業(yè)成功邁向互聯(lián)網(wǎng)的重要步驟。
Enterprise's home page is enterprise in the Internet image shows on the gateway, is the enterprise in developing electronic trading base, is the enterprise online "home", design and make a good website is the establishment of the enterprise towards the Internet an important step of success.
網(wǎng)站建設(shè)的內(nèi)容包括
網(wǎng)站設(shè)計(jì)、網(wǎng)頁(yè)制作、
虛擬主機(jī)建設(shè)、網(wǎng)站程序開(kāi)發(fā)、網(wǎng)站推廣等等。我們?cè)谖靼灿卸嗄甑钠髽I(yè)網(wǎng)站建設(shè)經(jīng)驗(yàn)，是您理想的網(wǎng)站建設(shè)合作伙伴。我們?yōu)榘l(fā)展中的大中小型企業(yè)提供網(wǎng)站建設(shè)與網(wǎng)站推廣相結(jié)合的建站方案,一流的網(wǎng)站建設(shè)專家,全程的網(wǎng)站建設(shè)服務(wù)。為企業(yè)內(nèi)部之間、企業(yè)與其外部之間搭建良好的信息溝通橋梁。
The website of the content including website design, web pages and virtual host construction, website program development, website promotion, and so on. We have many years of enterprise in xian website construction experience, is your ideal website construction partner. We in the development of small and medium-sized enterprises for big provide website construction and website promotion of combining multiple solutions, first-class website construction experts, the entire journey website construction service. For the enterprise internal, between the enterprise and its external build good information communication between the bridge.
網(wǎng)絡(luò)可以帶給企業(yè)不分地域、不分國(guó)別的大量客戶，帶給您無(wú)限的商機(jī)。為了獲得本行業(yè)的領(lǐng)先地位，面對(duì)不斷涌現(xiàn)的種種機(jī)會(huì)，企業(yè)建立一個(gè)具有自己特色的，精美完善的，集多種功能于一體的企業(yè)網(wǎng)站，尤其重要。所以在當(dāng)前如何利用網(wǎng)絡(luò)提供售后服務(wù)以及客戶資源維護(hù)，是作為一個(gè)現(xiàn)代化的企業(yè)應(yīng)當(dāng)前應(yīng)考慮的緊迫問(wèn)題。 網(wǎng)絡(luò)時(shí)代的迅速到來(lái)加速了企業(yè)銷售交流的網(wǎng)絡(luò)化。所以一個(gè)企業(yè)擁有一個(gè)自己的網(wǎng)站等于是在網(wǎng)絡(luò)上的一個(gè)據(jù)點(diǎn)。客戶可以通過(guò)網(wǎng)絡(luò)了解您的企業(yè)，您的產(chǎn)品，關(guān)系到您公司的贏利。
The network can bring enterprise regardless of regional, regardless of nationality of the massive customers, bring you unlimited business opportunities. In order to obtain the industry's leading position, face the emerging many chance and enterprises to establish a the characteristic, the fine perfect, collect a variety of functions in one of the enterprise's websites, especially important. So in the current how to utilize the network provides after-sales service and customer resource maintenance, as a modern enterprise shall be considered before pressing problems. The era of network soon accelerate the enterprise sales communication network. So a enterprise have one of your own website and on the network in a stronghold. Customers can through the network understanding of your enterprise, your product, related to you in the company's profits.
在當(dāng)今互聯(lián)網(wǎng)時(shí)代，一個(gè)企業(yè)沒(méi)有自己的網(wǎng)站就像一個(gè)人沒(méi)有住址，一個(gè)商店沒(méi)有門(mén)臉。今天的企業(yè)還是以傳統(tǒng)商務(wù)方法為主，許多企業(yè)因?yàn)檫\(yùn)行良好而沒(méi)意識(shí)到正面臨因?yàn)椴贿m應(yīng)經(jīng)濟(jì)發(fā)展環(huán)境而被被淘汰的危險(xiǎn)。但隨著經(jīng)濟(jì)全球化和電子商務(wù)經(jīng)濟(jì)的到來(lái)，企業(yè)如果還固守于傳統(tǒng)模式則必定不能再適應(yīng)經(jīng)濟(jì)全球化的趨勢(shì)，企業(yè)上網(wǎng)和開(kāi)展電子商務(wù)是一個(gè)不可回避的現(xiàn)實(shí)，當(dāng)你的競(jìng)爭(zhēng)對(duì)手正在通過(guò)INTERNET共享信息，通過(guò)電子商務(wù)降低成本，拓展銷售渠道時(shí)，你卻只能坐失良機(jī)。
In the Internet age, an enterprise has no his own website is like a person without address, a store no front. Today's enterprise or business mainly in the traditional way, many enterprises for running well and didn't realize is facing because don't adapt to economic development environment and the risk of obsolete. But along with the economic globalization and electronic business economy arrival, if still stuck in the enterprise from the traditional patterns, must not again to adapt to the trend of economic globalization, the enterprise on the INTERNET and in developing electronic commerce is an unavoidable reality, when your competition is through the INTERNET to share information, through the electronic commerce to reduce cost, expand the sales channel, but you can only miss the boat.
注冊(cè)了域名就相當(dāng)于在因特網(wǎng)上給自己的公司報(bào)了戶口，但只有戶口而沒(méi)有家，你無(wú)法向別人介紹自己，別人也無(wú)法找到你。建立一個(gè)網(wǎng)站就是在網(wǎng)上給你的企業(yè)建一個(gè)家。這樣你就可以在這里向客戶介紹你的企業(yè)，展示你的實(shí)力，推銷你的產(chǎn)品。客戶可以給你的網(wǎng)站發(fā)電子郵件咨詢問(wèn)題，你可以把最新的產(chǎn)品放在網(wǎng)上供大家選購(gòu)。世界上任何一個(gè)上網(wǎng)的人都可以拜訪你的企業(yè)，而你的企業(yè)同時(shí)也展現(xiàn)在世界的面前。這是一個(gè)多好的宣傳企業(yè)、樹(shù)立企業(yè)形象的方式。
The domain name registration in the Internet is to own the company reported the registered permanent residence, but only registered permanent residence and no home, you can't introduce yourself to others, others also cannot find you. Build a web site or online to your enterprise to build a home. So you can introduce you to customers of this enterprise, show your strength, and to sell your products. Customers can give your site E-mail questions, you can put the latest product on the Internet for you to choose. Any in the world a Internet can visit your enterprise, and your enterprise also demonstrated in front of the world. This is more than a good propaganda enterprise, setting up the enterprise image way.
1、有利于提升企業(yè)形象（To promote the enterprise image ）
一般說(shuō)來(lái)，企業(yè)建立自己的網(wǎng)址，不大可能馬上為企業(yè)帶來(lái)新客戶、新生意，也不大可能大幅度提高企業(yè)業(yè)績(jī)。畢竟，企業(yè)用于網(wǎng)站（
SEO）的費(fèi)用很底，期望極底的費(fèi)用能馬上為企業(yè)帶巨大的收益是不現(xiàn)實(shí)的，企業(yè)網(wǎng)站的作用更類似于企業(yè)在報(bào)紙和電視上所做的宣傳企業(yè)本身及品牌的廣告。不同之處在于企業(yè)網(wǎng)站容量更大，企業(yè)可以把任何想讓客戶及公眾知道的內(nèi)容放入網(wǎng)站。此外，相對(duì)來(lái)說(shuō)，建立企業(yè)網(wǎng)站的投入比其它廣告方式要低得多。當(dāng)然，網(wǎng)站和廣告是兩種不同的宣傳方式，各有不同作用，它們之間更多的是互相補(bǔ)充，而不是排斥，企業(yè)如擁有自己的網(wǎng)址，應(yīng)在網(wǎng)絡(luò)（INTERNET）中推介該網(wǎng)址，并把具體的內(nèi)容放入網(wǎng)站。
Generally speaking, the enterprise to set up their own web site, it is impossible for the enterprise to bring the new customers immediately, new business, are unlikely to significantly improve enterprise performance. After all, the enterprise for web site (SEO) for very bottom, the cost of the expected very immediately to bring great benefits for the enterprise is not realistic, enterprise web site more similar to the role of enterprise in newspapers and on television the promotion enterprise itself and brand advertising. The difference is the enterprise website and larger capacity, the enterprise can take any want to let customers and the public to know that the content of the website in. In addition, relatively speaking, set up enterprise's websites of other ads to push much harder than if they were way low much. Of course, the website and advertising is two different propaganda way, each have different effect, between them is more of a mutual complement, not excluded, enterprise such as have their own web site, should be in network (INTERNET) in the website promotion, and put the specific content into the web site.
2、使企業(yè)具有網(wǎng)絡(luò)溝通能力（Make the enterprise has the network communication ability）
在中國(guó)，人們對(duì)互聯(lián)網(wǎng)絡(luò)往往有所誤解，以為電子信箱就是互聯(lián)網(wǎng)絡(luò)，有的企業(yè)將電子郵件地址當(dāng)成網(wǎng)址，并印在名片上。實(shí)際上，電子郵件只是互聯(lián)網(wǎng)絡(luò)最常用、最簡(jiǎn)單的功能之一?；ヂ?lián)網(wǎng)絡(luò)真正的內(nèi)涵在于其內(nèi)容的豐富性，幾乎無(wú)所不有。對(duì)企業(yè)來(lái)說(shuō)，具有網(wǎng)絡(luò)溝通能力標(biāo)志是企業(yè)擁有自己的獨(dú)立網(wǎng)站，而非電子信箱。
In China, people on the Internet is often have misunderstandings, and thought that E-mail address is in the Internet, some enterprise will E-mail address as a web site, and printed on the card. In fact, email is the most commonly used the Internet, one of the functions of simple. Internet network real meaning lies in the content of the richness and almost omniscient. To the enterprise, it is the network communication ability the sign is the enterprise with their own web site, rather than E-mail.
3、可以全面詳細(xì)地介紹企業(yè)及企業(yè)產(chǎn)品（Can fully detailed introduction to enterprise and enterprise products）
企業(yè)網(wǎng)址的一個(gè)最基本的功能，就是能夠全面、詳細(xì)地介紹企業(yè)及企業(yè)產(chǎn)品。事實(shí)上，企業(yè)就可以把任何想讓人們知道的信息放入網(wǎng)址。如企業(yè)簡(jiǎn)介、企業(yè)的人員、廠房、生產(chǎn)設(shè)施、研究機(jī)構(gòu)、產(chǎn)品外觀、功能及使用方法等，都可以展示于網(wǎng)上。
Enterprise web site, one of the most basic functions, which can be comprehensive and detailed introduction to enterprise and enterprise products. In fact, the enterprise can get any want to let people know that information into the website. Such as enterprise introduction, enterprise's staff, factory building, production facilities, research institutions, product appearance, function and use method, can show on Internet.
4、可以與客戶保持密切聯(lián)系（Can keep a close contact with customers）
在美國(guó)，每當(dāng)人們想知道某企業(yè)有什么產(chǎn)品、服務(wù)或新產(chǎn)品、服務(wù)，甚至只是想知道該企業(yè)有什么新聞時(shí)，他們就會(huì)習(xí)慣性的進(jìn)入該企業(yè)的網(wǎng)址。因?yàn)榇蠖鄶?shù)企業(yè)已經(jīng)把所有的產(chǎn)品、服務(wù)信息發(fā)布于網(wǎng)上，并且定期在網(wǎng)上發(fā)布有關(guān)企業(yè)的新聞信息。由于互聯(lián)網(wǎng)絡(luò)這種高科技的媒介進(jìn)入中國(guó)時(shí)間不長(zhǎng)，中國(guó)企業(yè)與客戶之間現(xiàn)在暫時(shí)還不習(xí)慣于這種聯(lián)系方式。但隨著越來(lái)越多的企業(yè)對(duì)互聯(lián)網(wǎng)絡(luò)認(rèn)識(shí)的加深，在網(wǎng)上發(fā)布產(chǎn)品和信息這種現(xiàn)況將發(fā)生巨大改變 ，目前已經(jīng)有越來(lái)越多的中國(guó)企業(yè)具有自己的網(wǎng)絡(luò)能力，并逐漸習(xí)慣于利用網(wǎng)絡(luò)與客戶進(jìn)行溝通。
In the United States, when people want to know some enterprise what product, service or new product, service, or even just want to know this enterprise what news, they will be the habitual into this enterprise on the web. Because most of the enterprise has put all the products, services and information was posted online, and regularly in the online publication related enterprise of news information. Because this kind of high-tech Internet media into China time is not long, the Chinese enterprise and customers now it's not between used to this contact information. But as more and more enterprises to deepen understanding of the Internet, the Internet can release products and information this status will be great change, there has been more and more Chinese enterprises with their own network capacity, and gradually get used to using the network communication with our clients.
5、可以與潛在客戶建立商業(yè)聯(lián)系（Can and potential customers to establish a business relationship）
這是企業(yè)網(wǎng)址最重要的功能之一，也是為什么那么多國(guó)外企業(yè)非常重視網(wǎng)站建設(shè)的根本原因?，F(xiàn)在，世界各國(guó)的經(jīng)銷商主要都是利用互聯(lián)網(wǎng)絡(luò)來(lái)尋找新的產(chǎn)品和新的供求，因?yàn)檫@樣做費(fèi)用最低、效率最高。原則上，全世界任何人，只要知道了企業(yè)的網(wǎng)址，就可以看到企業(yè)的產(chǎn)品和服務(wù)。因此，關(guān)鍵在于如何將企業(yè)網(wǎng)址推介出去。一種非常實(shí)用、有效且常用的方法是將企業(yè)的網(wǎng)址登記在全球著名的搜索引擎上（如YAHOO、EXCITE、ALTAVISTA等），則可以使?jié)撛诳蛻裟軌蛉菀椎卣业狡髽I(yè)和企業(yè)的產(chǎn)品。這正是商業(yè)上通行的做法，而且已被證明是十分有效的。
This is the most important function of enterprise web site, and also one of why so many foreign enterprise attaches great importance to the construction site of the fundamental reasons. Now, all over the world are using the agency main Internet to look for new products and new supply and demand, as do the lowest cost, efficiency is the highest. In principle, the world anyone, just know the network address of the enterprise, can see the enterprise products and services. Therefore, the key point is that how to promote enterprise web site out. A very practical, effective and commonly used method is to the network address of the enterprise registration in the global famous search engines (such as YAHOO, EXCITE, ALTAVISTA, etc), can make potential customers can easily find enterprise and enterprise products. This is the practice in the business, and has been proved to be very effective.
6、可以降低通迅費(fèi)用（Can reduce the newsletter costs）
對(duì)于企業(yè)來(lái)說(shuō)，每年的通迅費(fèi)用，尤其是涉及到進(jìn)出口貿(mào)易的通迅費(fèi)用，是一筆非常龐大的開(kāi)支。利用企業(yè)網(wǎng)站所提供的集團(tuán)電子信箱（可達(dá)到達(dá)30個(gè)左右，usename@sino-web.net），可以有效地降低通迅費(fèi)用，這是企業(yè)建立網(wǎng)站的另一個(gè)益處（利用E-mail通迅的費(fèi)用僅為市話費(fèi)用）。
For companies to every year, and newsletter cost, especially related to import and export trade newsletter cost, is a very big spending. Use of the enterprise website provide the group E-mail address (can reach up to 30 or so, usename@sino-web.net), can effectively reduce the newsletter cost, it is the enterprise website another benefit (use E-mail newsletter is only the cost of the wireless costs).
7、可以利用網(wǎng)站及時(shí)得到客戶反饋的信息（Can use the site to be customer feedback information）
客戶一般是不會(huì)積極主動(dòng)地向企業(yè)反饋信息的。如企業(yè)在設(shè)計(jì)網(wǎng)站時(shí)，加入客戶與企業(yè)聯(lián)系的電子郵件和電子表格，還有考慮到用戶體驗(yàn)（
UEO）因使用極其方便，一般來(lái)說(shuō)，客戶習(xí)慣于使用這種方式與企業(yè)進(jìn)行聯(lián)系。因此，企業(yè)可以得到大量的客戶意見(jiàn)和建議，將有利于企業(yè)的蓬勃發(fā)展。
The customer is generally not positive feedback information to the enterprise. Such as enterprise to web design, join our customers and enterprise contact email and electronic form, and considering the user experience (UEO) for use extremely convenient, generally speaking, the customer is used to use this way to link with the enterprise. Therefore, the enterprise can get a lot of customer comments and Suggestions, will be good for enterprise development.
本文發(fā)布于北京網(wǎng)站建設(shè)公司尚品中國(guó)http://www.cainuancn.cn/
