企業(yè)網(wǎng)站建設(shè)的目的究竟是什么？有的人說看到別人都做網(wǎng)站建設(shè)了，自己就也跟風(fēng)做了；有的人說建個(gè)網(wǎng)站放在名片上挺有面子的，顯得氣派，有的人說北京網(wǎng)站建設(shè)現(xiàn)在是必備要素，公司有專人負(fù)責(zé)就行了，自己卻不清楚目的。如果企業(yè)老總自己都不明確網(wǎng)站建設(shè)的目的，那我斷言這個(gè)網(wǎng)站是發(fā)展不大的，一般來說，企業(yè)網(wǎng)站建設(shè)的目的有以下幾點(diǎn)：
The purpose of the construction enterprise web site what is? Some people say that see others do website construction, you will also follow suit made; Some people say that build a website on the business card of a face, appear the style, some people said Beijing website construction is now required element, the company has the specialist is responsible to go, but he himself is not clear purpose. If the enterprise old total are not clear website construction purpose, that I affirmed that the site is not big development, generally speaking, the enterprise website construction purpose have the following:

1、有利于提升企業(yè)形象
1, help to promote enterprise image

一般來說，企業(yè)建立自己的網(wǎng)站，不大可能馬上給企業(yè)帶來新客戶、新生意，也不大可能馬上大幅度提升企業(yè)業(yè)績(jī)。企業(yè)網(wǎng)站建設(shè)的作用更類似于企業(yè)在報(bào)紙 和電視上所做的宣傳公司本身及品牌的廣告。不同之處在于企業(yè)網(wǎng)站建設(shè)容量更大，企業(yè)幾乎可以把任何想讓客戶及公眾知道的內(nèi)容放入網(wǎng)站。此外，相對(duì)來說，企業(yè)網(wǎng)站建設(shè)的費(fèi)用也比其它廣告方式要低的多。
Generally speaking, the enterprise to build your own web site, is not likely to be immediately brings to the enterprise new customers and new business, are unlikely to significantly enhance immediately enterprise performance. Enterprise website construction more similar to the role of enterprise in newspapers and on television the promotion company itself and brand advertising. The difference is the enterprise website construction and larger capacity, the enterprise can almost put any want to let customers and the public to know that the content of the website in. In addition, relatively speaking, enterprise website construction costs than other advertising method far lower.

2、使公司具有網(wǎng)絡(luò)溝通能力
2, the company has the network communication ability

在中國(guó)，人們對(duì)互聯(lián)網(wǎng)往往有所誤解。我們見過不少公司，將電子郵件地址當(dāng)成網(wǎng)址，并印在名片上。實(shí)際上，電子郵件只是互聯(lián)網(wǎng)絡(luò)中一個(gè)最常用，最簡(jiǎn)單的功能之一。互聯(lián)網(wǎng)絡(luò)真正的內(nèi)涵在于其內(nèi)容的豐富性，幾乎無所不包。對(duì)于一個(gè)企業(yè)來說，其具有網(wǎng)絡(luò)溝通能力的標(biāo)志是公司擁有自己的獨(dú)立網(wǎng)站，而非電子信箱。
In China, people on the Internet are often have misunderstandings. We have seen a lot of the company, will E-mail address as a web site, and printed on the card. In fact, E-mail just Internet network in a most commonly used, one of the functions of the most simple. Internet network real meaning lies in the content of the richness, almost abandoned. As for an enterprise that, it has the network communication skills are the marks of the company has its own independent web site, rather than E-mail.

3、全面詳細(xì)地介紹公司及公司產(chǎn)品
3 and comprehensive detailed introduction about company and the products of the company

公司網(wǎng)站建設(shè)的一個(gè)最基本的功能，利用SEO網(wǎng)站優(yōu)化就是能夠全面、詳細(xì)地介紹公司及公司產(chǎn)品。事實(shí)上，公司可以把任何想讓人們知道的東西放入網(wǎng)址。
The company website construction, one of the most basic function, use SEO website optimization is to comprehensive and detailed introduction to the company and the products of the company. In fact, the company can put any want to let people know what into web site.

4、實(shí)現(xiàn)電子商務(wù)功能
4, realize electronic business functions

就現(xiàn)在，您就可以在網(wǎng)站上為您的企業(yè)實(shí)現(xiàn)電子商務(wù)功能。您可以在網(wǎng)站上發(fā)布：Ａ 實(shí)時(shí)新聞發(fā)布系統(tǒng)：在線WEB發(fā)布公司新聞及各種行業(yè)新聞、動(dòng)態(tài)、船期等；Ｂ 實(shí)時(shí)報(bào)價(jià)系統(tǒng)（如運(yùn)輸行業(yè)）：海運(yùn)整柜、海運(yùn)散貨、空運(yùn)報(bào)價(jià)、拖車報(bào)價(jià)、快件報(bào)價(jià)，在線訂艙系統(tǒng) （客戶訂艙→訂艙接收→訂艙反饋）、貨物跟蹤查詢系統(tǒng)；Ｃ 在線下載系統(tǒng)：包括在線管理、在線發(fā)布等；Ｄ 電子商城系統(tǒng)：可以在網(wǎng)上開家自己的商店；Ｅ 客戶留言板、在線調(diào)查、招聘系統(tǒng)、郵件列表、BBS論壇等。
Just now, you can on the web site for your enterprise to realize e-commerce function. You can in website: A real-time news release system: online WEB publishing company news and all kinds of industry news, dynamic, and shipping date, etc.; B real-time quote system (such as the transportation industry) : shipping container shipping bulk, air, quotation, trailer quotation, express offer, online booking system (customers booking-booking booking and receive feedback), cargo tracking inquires the system; C online download system: including online management, online by; D electronic mall system: can be on the net of having his own stores; E client message board, online survey, recruitment system, mail list, BBS BBS, etc.

5、與客戶保持密切聯(lián)系
5, keep a close contact with customers

在美國(guó)，每當(dāng)人們想知道某公司有什么新產(chǎn)品，新服務(wù)，或舊產(chǎn)品和服務(wù)有什么變化，UEO營(yíng)銷型網(wǎng)站建設(shè)甚至只是想知道該公司有什么新聞，他們就會(huì)習(xí)慣性地進(jìn)入該公司的網(wǎng)站。中國(guó)公司與客戶之間現(xiàn)在暫時(shí)還不習(xí)慣于這種聯(lián)系方式，而中國(guó)企業(yè)的網(wǎng)站內(nèi)容一般也隔較長(zhǎng)時(shí)間才更新一次。但隨著越來越多的公司在網(wǎng)上發(fā)布產(chǎn)品和信息，這種情況將會(huì)發(fā)生明顯變化。
In the United States, when people want to know what a company of new products, new services, or old products and services have what change, UEO marketing type website construction and even just want to know the company what news, they will enter the company's usual website. China between the company and its clients are currently still not used to this kind of contact, but Chinese enterprise web site content general also a long time to update every one. But as more and more companies in the online publication products and information, the situation will change greatly.

6、與潛在客戶建立商業(yè)聯(lián)系
6, and potential customers to establish a business relationship

這是企業(yè)網(wǎng)站建設(shè)最重要的功能之一，現(xiàn)在世界各國(guó)大的采購(gòu)商都是主要利用互聯(lián)網(wǎng)絡(luò)來尋找新的產(chǎn)品和新的供應(yīng)商，因?yàn)檫@樣做費(fèi)用最低，效率最高。這正是國(guó)際商業(yè)上通行的做法，而且被實(shí)踐證明是十分有效的。
This is the most important site construction enterprise one of the functions of, now the countries all over the world are big buyers, mainly using Internet to look for new products and new suppliers, as do the lowest cost, efficiency is the highest. This is what the international commercial practice practices, and been proved to be very effective.

7、降低通信費(fèi)用
7, to reduce the communication costs

對(duì)于不少企業(yè)來說，每年的通信費(fèi)用尤其是涉及到進(jìn)出口的通信費(fèi)用，是一筆龐大的費(fèi)用。利用公司網(wǎng)站所提供的多個(gè)電子信箱，可以有效地降低通信費(fèi)用，這是企業(yè)網(wǎng)站的一個(gè)很實(shí)際的好處 。
For many enterprises for, the communication fee every year especially related to the import and export of communication costs, is a huge cost. Use company web site provides more than the E-mail address, can effectively reduce the communication cost, it is the enterprise web site a practical benefits.

8、利用網(wǎng)站及時(shí)得到客戶的反饋信息
8, using a web to be customer feedback

客戶一般是不會(huì)積極主動(dòng)地向公司反饋信息的。如公司在設(shè)計(jì)網(wǎng)站時(shí)，加入專門用于客戶與公司聯(lián)系的電子郵件和電子表格，由于使用極其方便，相對(duì)來說，一般客戶還是比較樂于使用這種方式與公司進(jìn)行聯(lián)系。因此，公司可以得到大量的客戶意見和建議。
The customer is generally not positive feedback information to the company. If the company to web design, specially for the customer and company to contact email and electronic form, because use extremely convenient, relatively speaking, general customer is ready to use this way to contact with the company. Therefore, the company can get a lot of customer comments and Suggestions.

本文發(fā)布于北京網(wǎng)站建設(shè)公司尚品中國(guó)http://www.cainuancn.cn/