1、 網(wǎng)站沒(méi)有特色或者網(wǎng)站特色不夠突出
1, web site features or not enough outstanding features
有眾多網(wǎng)站，本身就沒(méi)特色，欄目策劃靠copy、內(nèi)容靠copy、設(shè)計(jì)靠copy、一切都是copy，這種網(wǎng)站的粘度非常的低。還有一部分網(wǎng)站有一定的特色，但是它的特色像古代的大姑娘一樣，深深藏著，沒(méi)有很直接的突出出來(lái)，在第一時(shí)間告訴用戶。你的網(wǎng)站有特色么?如果沒(méi)有特色，先給自己搞出一個(gè)特色出來(lái)，然后把它正確的突出出來(lái)告訴用戶，讓用戶記住。說(shuō)到網(wǎng)站的特色，特別想提一個(gè)網(wǎng)站，那就是尚品中國(guó)，尚品中國(guó)是一個(gè)非常值得研究的案例.
There are numerous web site, itself didn't feature, column on copy, content on planning and design by copy, copy all is copy, the web site of the viscosity are very low. And part of the web site has certain features, but its characteristics like ancient big girl, deeply hidden, not very direct highlighted, in the first time tell users. Your site has characteristics? If no characteristic, first to get out a characteristic out, and then put it right out of the outstanding tell users, allow the user to remember. The website said characteristics, especially want to mention a website, that is still product China, shang pin China is a very worthy of case study.
北京網(wǎng)站建設(shè)尚品中國(guó)這個(gè)網(wǎng)站推出來(lái)不久，因?yàn)樘厣r明，粘度非常的高，吸引了眾多的人，包括首富陳天橋都經(jīng)常上。當(dāng)初的尚品中國(guó)雖然內(nèi)容不是特別多，但是卻是吸引人。記得我寫(xiě)好一篇文章在上面的最高點(diǎn)擊率就超過(guò)了5萬(wàn)次，普通的文章在上面的點(diǎn)擊率也都最少5000以上。
Beijing is China's website construction is the web site launched to soon, because characteristics, and very high viscosity, attracted a lot of people, including ChenTianQiao's richest man is often. At the beginning of shang pin China although content is not much more special, but is attractive. Remember I write an article in the above the highest rate, more than 50000 times, common article in the above hits are at least 5000 above.
后來(lái)尚品中國(guó)影響力大了，融到了錢(qián)，拿到錢(qián)后的壓力大了，眼看著單純做博客難賺錢(qián)，他們改走大而全的門(mén)戶路線，并且改名博客網(wǎng)。這一改并沒(méi)有錯(cuò)，但是改的太急太快了，于是乎直接從大雅跳到大俗，使老用戶都一下子無(wú)法接受不再上它。老的特色沒(méi)有了，新的特色也沒(méi)有突出出來(lái)。結(jié)果呢?雖然alexa排名升了，但是大量老用戶流失，網(wǎng)站粘度大跌已是事實(shí)，趕超新浪只能成為口號(hào)!
Later still product China influence big, melts the money, to get the money the pressure, see pure do blog difficult to make money, they go to the big portal route, and renamed the blog nets. This change is not wrong, but change too hard too fast, thus directly from the jump to the big vulgar adaiah, make the old users are suddenly can't accept no longer on it. Old features have no, new features and no outstanding out. The result? Although alexa rankings rose, but a large loss of customers, it is already a fact that crash site viscosity, surpassing sina can only become the slogan!
你的網(wǎng)站有特色么? 如果沒(méi)有，趕快找出自己網(wǎng)站的特色來(lái)?
Your site has characteristics? If not, to find out your own web site features?
你的網(wǎng)站有了特色，趕快想辦法把自己的特色突出出來(lái)，讓你的用戶一上你的網(wǎng)站就可以知道你的特色。那么你的網(wǎng)站的粘度就會(huì)大大的提高。
Your site has the characteristic, hurry up trying to put their own outstanding characteristics out, let your users on your web site is a can know your characteristics. So your site will greatly improve the viscosity.
2、網(wǎng)站設(shè)計(jì)沒(méi)特色，不夠人性化
2, web design didn't feature, not enough human nature
國(guó)內(nèi)的眾多網(wǎng)站都有一個(gè)毛病，那就是模仿，再次就是追求面子工程。比如
UEO營(yíng)銷型網(wǎng)站建設(shè)。大家經(jīng)常可以看到，國(guó)內(nèi)的大部分網(wǎng)站一打開(kāi)，首頁(yè)就是幾屏，好像沒(méi)有幾屏自己的網(wǎng)站就不夠大氣似的。為什么這就叫大氣呢?因?yàn)樾吕恕⑺押⒕W(wǎng)易等門(mén)戶網(wǎng)站都這樣。這些網(wǎng)站是大網(wǎng)站，模仿這些網(wǎng)站的首頁(yè)的樣子也像大網(wǎng)站……
The domestic many websites have a trouble, that is the imitation, once again, is pursuing face engineering. For example UEO marketing type website construction. You can often see, most of the open web site a domestic, homepage is a few screens, as few screen your web site will not be like the atmosphere. Why this is called atmosphere? Because sina, sohu, netease, this gateway website. The website is large web sites, copying the the website homepage of appearance also like big web site...
這種“大氣”的設(shè)計(jì)風(fēng)格，確實(shí)可以唬住許多人，讓許多人感覺(jué)到你的網(wǎng)站是一個(gè)大網(wǎng)站，但是網(wǎng)站不是靠唬人吃飯和生存的。(到目前為止，確實(shí)還有不少網(wǎng)站就是靠唬人來(lái)吃飯的，不過(guò)唬的不是用戶，而是廣告主。但是這樣畢竟不是長(zhǎng)久之計(jì)，奉勸各位不要為了眼前的小利益去這樣做)。靠流量，靠效果，才是實(shí)在的長(zhǎng)久之計(jì)!
This "atmosphere" design style, really can tiger live many people, so many people feel your website is a large web sites, but not on the web site and the survival eat fooling around. (so far, there are many web site which is on the bluffing to dinner, but tiger is not the user, but advertisers. But this is no longer an option after all, advise you not to the interests of small eyes to do so). By flow, depends on the effect, it is a long-term strategy.
網(wǎng)站想粘住用戶，設(shè)計(jì)上還是需要人性化一些，要多從用戶的角度去出去，考慮考慮如何設(shè)計(jì)才能更加的方便用戶，這樣才能真正的提高網(wǎng)站的粘度。
Website want to stick to the user, on the design still need some human nature, from the point of view of the user to go out, think about how to design the user to more convenient, in order to truly improve the viscosity of the website.
3、網(wǎng)站打開(kāi)的速度太慢
3, website open too slowly
這一條非常的關(guān)鍵，如果你的網(wǎng)站打開(kāi)的速度非常的慢，不利于
SEO網(wǎng)站優(yōu)化用戶每打開(kāi)一個(gè)頁(yè)面就要等待，等待的感覺(jué)是非常難受的，會(huì)讓用戶產(chǎn)生心煩意亂的感覺(jué)，用戶有了這些感覺(jué)肯定不會(huì)怎么喜歡你的網(wǎng)站，更不用說(shuō)天天來(lái)上了。你的網(wǎng)站如果打開(kāi)的速度比同類的網(wǎng)站都快一些，用戶就會(huì)感覺(jué)上你的網(wǎng)站非常的爽，讓用戶的感覺(jué)爽了，用戶自然會(huì)喜歡上你的網(wǎng)站。
This a very key, if your website open speed was a very slow, go against SEO website optimization users each open a page will be waiting, waiting for the feeling is very uncomfortable, and will give users the upset feeling, the customers have the feeling won't how like your website, not to mention every day to. Your website if open faster than similar sites faster, the user can feel your website is very great, let users feel cool, users will naturally like on your web site.
不要小看這條因素，這是一條非常非常重要的因素!
Don't look down upon this article factors, this is a very, very important factors!
4、沒(méi)有采用相應(yīng)的提高網(wǎng)站粘度的策略
4, not the corresponding increase your website viscosity strategy
免費(fèi)電子雜志跟蹤
Free electronic magazine tracking
每月給用戶發(fā)電子雜志提醒用戶等。不過(guò)這些策略的廣告成本不要太濃，同時(shí)不要發(fā)的太頻繁，這樣用戶會(huì)討厭的。
Every month give users to send electronic magazine remind users, etc. But these strategies of advertising costs not too strong, at the same time, don't send too frequently, so that users will hate.
定期推出特色新專題或者活動(dòng)
From time to time to new projects or activities characteristics
一定要是定期，定期推出特色專題，吸引用戶的活動(dòng)，這樣用戶就會(huì)定期回來(lái)看看。
Must be regularly, regular promotes the characteristic project, attract user activities, so that users will regularly back to see.
用容易記憶的域名
With easy to the memory of the domain name
好記的域名容易讓用戶記住你，也可以大大提高網(wǎng)站的粘度。
Good record domain name is easy to let the user to remember you, also can greatly improve the viscosity of the website.
本文發(fā)布于尚品中國(guó)北京網(wǎng)站建設(shè)公司http://www.cainuancn.cn/
