北京網站建設的整體風格及其創意設計是站長們最希望掌握，也是最難以學習的。難就難在沒有一個固定的程式可以參照和模仿。給你一個主題，任何兩人都不可能設計出完全一樣的網站。當我們說："這個站點很cool，很有個性！"那么，是什么讓你覺得很cool呢？它到底和一般的網站有什么區別呢？本文試圖用最簡明的語言來說明：
Beijing website construction overall style and creative design is stationmaster people the hope to master, which is the most difficult to learn. The difficulty in the absence of a fixed program can reference and imitation. Give you a theme, any two people are impossible to design the exact same site. When we say: " this site is cool, is a personality! " So, what makes you feel very cool? It and general site what is the difference? This paper attempts to use the most concise language to explain:

1.風格是什么，如何樹立網站風格？
1 style is what, how to set up the website style?

2.創意是什么，如何產生創意？
2 creative is what, how to generate creative ideas?

風格(style)是抽象的。是指站點的整體形象給瀏覽者的綜合感受。
Style  is abstract. Refers to the site 's overall image to give the visitor's general feeling.

這個“整體形象”包括站點的CI（標志，色彩，字體，標語），版面布局，瀏覽方式，交互性，文字，語氣，內容價值，存在意義，站點榮譽等等諸多因素。舉個例子：我們覺得網易是平易近人的，迪斯尼是生動活潑的，IBM是專業嚴肅的。這些都是網站給人們留下的不同感受。
The " image " including the site CI ( logo, colors, fonts, slogan ), the layout, browsing, interactive, text, voice, the content value, meaning of existence, the site of honor and so many factors. For example: we think Netease is amiable and easy of approach, Disney is to be lively and vivid, IBM is a professional serious. These are the websites give people different feelings.

風格是獨特的，是站點不同與其他網站的地方。或者色彩，或者技術，或者是交互方式，能讓瀏覽者明確分辨出這是你的網站獨有的。
Style is unique, is the site and other sites in different places. Or color, or technology, or interactively, can let visitors to tell for sure this is your site unique.

風格是有人性的。通過網站的外表，內容，文字，交流可以概括出一個站點的個性，情緒。是溫文儒雅，是執著熱情，是活潑易變,是放任不羈。象詩詞中的“豪放派”和“婉約派”，你可以用人的性格來比喻站點。
The style is human. Through the website of the appearance, content, language, communication can be conceptualized a site 's personality, mood. Is the courtly and gentle, is the persistent passion, is a lively and changeable, allowing uninhibited. As the poem " bold faction " and " graceful faction ", you can use the character to describe the site.

有風格的網站與普通網站的區別在于：普通網站你看到的只是堆砌在一起的信息，你只能用理性的感受來描述，比如信息量大小，瀏覽速度快慢。但你瀏覽過有風格的網站后你能有更深一層的感性認識，比如站點有品位，和藹可親，是老師，是朋友。
Style of the website and website are distinguished: common website you can see just piled together information, you can only use the feeling of a rational to describe, such as the size of the information, browsing speed. But you browse style website you can have a deeper understanding, such as site grade, be courteous and accessible, is a teacher, is a friend.

在明確自己的網站印象后，開始努力建立和加強這種印象。
clear their own websites impression after, began to build and strengthen that impression.

經過第二步印象后，你需要進一步找出其中最有特色特點的東西，就是最能體現網站風格的東西。并以它作為網站的特色加以重點強化，宣傳。例如：再次審查網站名稱，域名，欄目名稱是否符合這種個性，是否易記。審查網站標準色彩是否容易聯想到這種特色，是否能體現網站的性格等等。具體的做法，沒有定式。我這里提供一些參考：
After the second step impression after, you need to further identify the one of the most distinctive features of things, is most can manifest the website style. Taking it as the site of the characteristics to be key aggrandizement, propaganda. For example: once again review website name, domain name, column name is consistent with this character, whether to remember. Review website standard color is easy to associate this characteristic, whether can reflect site character and so on. Specific practices, not to. I am here to provide some reference:

1.將你的標志logo,盡可能的出現在每個頁面上。或者頁眉，或者頁腳，或則背景。
1 will you mark logo, as far as possible to appear on every page. The header or footer, or, or background.

2.突出你的標準色彩。文字的鏈接色彩，圖片的主色彩，背景色，邊框等色彩盡量使用與標準色彩一致的色彩。
The 2 highlight your standard colors. Text link color, picture of the main color, background color, border color as far as possible the use of standard color consistent color.

3.突出你的標準字體。在關鍵的標題，菜單，圖片里使用統一的標準字體。
The 3 highlight your standard fonts. The key title, menu, the picture using the unified standard fonts.

4.想一條朗朗上口宣傳標語。把它做在你的banner里，或者放在醒目的位置，告訴大家你的網站的特色是...
4 like a GetWord slogans. Do it in your banner, or put in a prominent position, tell us your website features ...

5.使用統一的語氣和人稱。即使是多個人合作維護，也要讓讀者覺得是同一個人寫的。
5 using the unified tone and person. Even more personal cooperation maintenance, also want to let the reader feel the same person.

6.使用統一的圖片處理效果。比如，陰影效果的方向，厚度，模糊度都必須一樣。
6 using a unified picture of the treatment effect. For example, the shadow effect direction, thickness, ambiguity must be the same.

7.創造一個你的站點特有的符號或圖標。比如在一句鏈接前的一個點，可以使用,.。☆※○◇□△→（區位碼里自己參看）等等。雖然很簡單的一個變化，卻給人與眾不同的感覺，(為什么我沒有想到呢？)
7 create a your site specific symbols or icons. For example, in the sentence the link in front of a bit, can use,. The * - the -△- > ( area code in CF ) etc.. Although it is a simple change, but give a person out of the ordinary ( feeling, why didn't I think of that? )

8.用自己設計的花邊，線條，點
With 8 of their own design lace, line, point

9.展示你網站的榮譽和成功作品。
The 9 show your honor and successful work.

10.告訴網友關于你的真實的故事和想法。
10 tell friends about your true stories and ideas.

風格的形成不是一次定位的，你可以在實踐中不斷強化，調整，修飾，直到有一天，網友們寫信告訴你："我喜歡你的站點，因為它很有風格！"創意(idea)是網站生存的關鍵。這一點相信大家都已經認同。然而作為網頁設計師，最苦惱的就是沒有好的創意來源。
Style is not a location, you can in practice, ceaseless aggrandizement, adjustment, modification, until one day, I have to write this letter to tell you: " I love your site, because it is the style! " Creative ( idea ) is a key site of survival. This point I believe we all have identity. However as the webpage designers, the most distressing is no good creative source.

注意，這里說的創意是指站點的整體創意，(因為這個創意而產生這個站點，或者相同的內容，推出的創意不同),網頁的平面設計創意我將在后面的版面布局竅門里介紹。
Attention, said here refers to the whole idea of creative site, ( because of this creative generation of this site, or the same content, introduced the creative differences ), webpage graphic design creative I will be at the back of the layout tips in the.

創意到底是什么，如何產生創意呢？
Creative is what, how to generate creative ideas?

創意是引人入勝，精彩萬分，出奇不意的；創意是捕捉出來的點子，是創作出來的奇招....這些講法都說出了創意的一些特點，實質上，創意是傳達信息的一種特別方式。
Creativity is fascinating, wonderful, the element of surprise; creativity is to capture ideas, are created. These tricks .... all say creative characteristics, in essence, creativity is to convey information in a particular way.

比如Webdesigner(網頁設計師)，我們將其中的E字母大寫一下: wEbdEsigEr，感覺怎么樣，這其實就是一種創意！
For example, Webdesigner ( Webpage Designer ), we will be one of the E capital letters : wEbdEsigEr, how do you feel, this is actually a kind of creative!

創意并不是天才者的靈感，而是思考的結果。根據美國廣告學教授詹姆斯的研究，創意思考的過程分五階段：
Creativity is not genius inspiration, but the results of thinking. According to the United States of America ads professor James's research, the creative thought process is divided into five stages:

1.準備期--研究所搜集的資料，根據舊經驗，啟發新創意；
1 stage of preparation of the collected data, according to the old experience, inspired new ideas;

2.孵化期--將資料咀嚼消化，使意識自由發展，任意結合；
2 incubation period - data of mastication and digestion, making sense of free development, any combination of;

3.啟示期--意識發展并結合，產生創意；
3 - consciousness development and the combination of inspiration, creativity;

4.驗證期--將產生的創意討論修正；
4 validation period -- will produce creative discussion;

5.形成期--設計制作網頁，將創意具體化。創意是將現有的要素重新組合。
5 - Design webpage, creative concrete. Creativity is the current element reset.

比如，網絡與電話結合，產生IP電話。從這一點上出發，任何人，包括你和我，都可以創造出不同凡響的創意。而且，資料越豐富，越容易產生創意。就好比萬花筒，筒內的玻璃片越多，所呈現的圖案越多。你如果有心可以發現，網絡上的最多的創意來自與現實生活的結合(或者虛擬現實)，例如在線書店，電子社區，在線拍賣。你是否想到了一種更好的創意呢？
For example, the network combined with the telephone, IP telephone. From this point of view, anyone, including you and me, be not of the common sort can create creative. Moreover, information more rich, more easy to generate creative ideas. Like the kaleidoscope, tube glass more, the pattern more. If you want can be found on the network, most creativity from the combination with real life ( or virtual reality ), such as the electronic community, online bookstore, online auction. If you think of a better idea?

創意思考的途徑最常用的是聯想，這里提供了網站創意的25種聯想線索：
Creative thinking way is the most commonly used Lenovo, here to provide a website 25 associative clues:

1.把它顛倒 2.把它縮小 3.把顏色換一下 4.使它更長 5.使它閃動 6.把它放進音樂里 7.結合文字音樂圖畫 8.使它成為年輕的9.使它重復 10.使它變成立體 11.參加競賽 12.參加打賭 13.變更一部分 14.分裂它 15.使它羅曼蒂克 16.使它速度加快 17.增加香味 18.使它看起來流行 19.使它對稱 20.將它向兒童訴求 21.價格更低 22.給它起個綽號 23.把它打包 24.免費提供 25.以上各項延伸組合
1 put it upside down 2 to reduce it to 3 color change of 4 make it longer 5 reverses it 6 and put it into the music 7 combining writing music picture of 8 make it a young 9 to duplicate it 10 to make it become a three-dimensional 11 race 12 attend bet 13 to change a portion of the 14 split it 15 to Tia Roman Dick 16 make it faster by 17 to increase the aroma of 18 make it look popular 19 make it symmetrical 20 it will appeal to children 21 lower prices 22 to give it a nickname 23 pack it 24 free provides more than 25 of the extension combination

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